Facebook And Google Took Over The Digital Advertising Industry

The latest figures shared by the Interactive Advertising Bureau show that the third quarter of 2016 was the biggest so far, with a total of $17.6 billion spent on digital ads. This is a 20% increase from the same period in the previous year because of the mobile and video growth.

It was estimated that digital marketing revenue in 2015 went up by 20% from the previous year to a record of $60 billion. Nearly 65% of the revenue went to Facebook and Google, with the search engine giant taking $30 billion and Facebook – $8 billion.

This duopoly control has an increasing impact on the tech advertising market so far. According to some recent analysis of the Financial Times, both the financing deals and the amount raised by ad-tech companies had gone down sharply in the last year.

The number of ad-tech companies who are raising money has dropped by 17% last year in comparison of the earlier one, and the total volume of funding fell with 33%, putting it back where it was in 2013.

In the past, online marketing was seen as an add-on or a supplement to the traditional advertising markets; however, this is no longer the case. According to the estimates of the eMarketer, spending on digital advertising in the USA will probably grow this year, to the point, where it’s more than the amount spent on TV advertising.

This is why, if you are a business owner who wants to achieve business growth and have an online presence, you will need a reliable partner to manage your online advertising campaigns. In today’s competitive market, having a good website and SEO specialists helping you is becoming more and more important, so you should not overlook the significance of hiring a good marketing agency.

As you know, one of the main reasons people use search engines like Google is to find solutions to their problems and answers to their questions. When people use search engines for answers and solutions, they click on about 70% of the links on the first page. So, if your website is ranking well, you will get the exposure your business needs in order to grow.

According to some sources, the leads generated by SEO are as high as 14.6% close rate. This is a lot better than the 1.7% close rate you can generate from print advertising and email marketing. Depending on the industry you are working in, the users have different behavior and they are most likely to click on different links, which has a big impact on the conversion.

As already mentioned, when you have a good online presence, your business will grow. SEO plays a big role in securing good online presence for your business and allows to increase its visibility up to 59%. And without online visibility, your targeted group of potential clients will never find you. When you have good SEO, you will have good online presence and your business will grow a lot faster.

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